How to Get a High Paying Digital Marketing Job

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Digital Marketing is the one word that has been trending recently. Getting a high paying Digital Marketing job is everyone’s dream now and people are making it as their career. As it helps them to make a turn in their career.

Here, in this article, let us have a look on how to get a high paying digital marketing job:

At first, you need to become a DM expert

Firstly, you have to gain a grip on the subject to become an expert. Without expertise, you cannot compete with your competitors. So, become a self-made digital marketing expert is essential to building your successful career.

How to get your dream job?

After gaining knowledge on the subject, you have to get a good offer from a company. After gaining experience, you will get a sufficient knowledge on working on various sites. Your work experience helps you to become an expert.

Brand yourself and be helpful

You should become an expert in this field and you can do this by making business on the web, blogging, writing skills, or by publishing a book on the subject. There are many ways where you can brand yourself and power yourself.

Make a document of your ideas, strategies and send them to the CEO of your company. You can get a notice from your higher authorities and it helps to increase your payment.

Your attitude adds value

Yes, you have to maintain the mindset where you would be ready to take up any challenging roles. Your officials will be finding it out from a mile away. Your attitude adds value for others and provides value even before you are hired.

Get started

So, get started by learning DM and you can become a DM expert in a short span of time. Learn all the digital marketing modules and get a high paying job.

Email marketing, SEO, social media marketing, content marketing and so on are the part of Digital Marketing. It is highly cost effective and you can use it regardless of business (whether small or big). The only thing you have to do is to set up your campaign depending on your budget. This helps you to save a lot of money. It would be simple to target your audience with digital marketing. You can target your potential clients depending on the location, sex, age and other parameters.

Grab a rewarding and high-paying digital marketing job! All the Best!


Source by Nirosha Reddy

What Services Should the Best SEO Companies Provide?

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So you have realized that handling your own search engine optimization campaign is too time consuming, so you want to find yourself one of the best SEO companies that you know you can trust with your online marketing to help you achieve online success, but you don’t know what services they should be providing that will push you forward in your particular industry.

Here are a few of the top quality services that your SEO company should offer you to ensure your get the internet visibility your company deserves, you reach your target audience and you enjoy an increase in online revenue moving forward.

The first thing you obviously want to focus on is SEO, your search engine optimization campaign. Did you know SEO doesn’t only comprise of using carefully selected keywords and key phrases to help you increase your ranking in search engine results? In fact, the larger search engine, Google, actually will penalize you if you get carried away with your keywords and if you are over stuffing them on your web pages and in your content, then you may be doing more harm than good. Increasing your ranking takes time and dedication, but dropping in ranking simply takes one small mistake, such as too many keywords in one piece of text.

The next thing to look at is your social media marketing. Yes this is also a very important part of your SEO campaign and should be a service provided by the best SEO companies. Basically you need the best quality formation and advice on your social media pages, you need to keep them updated regularly and you need to reply to comments, while commenting on other posts, to increase your online visibility and reach a wider audience. Remember the search engines can pick you up from social media as well.

Then there is pay per click advertising, which is an affordable online marketing tool that can help you in your SEO campaign. Pay per click advertising ensures that you only pay for real clicks that lead clients to your website. It drives more traffic to your website through carefully designed advertisements that meets their needs and wants the client to find out more.

With pay per click advertising you remain in control at all times. You identify your daily budget and the best SEO companies will monitor your performance, make necessary changes, pull adverts and play around with the budget you have given to ensure the adverts receiving the highest interest receive the biggest portion of the budget.

Then there is your website and you will be amazed how your website will play a role in your SEO campaign. In fact, your website is essential to your SEO success and therefore careful consideration needs to be paid to ensure you don’t over stuff keywords, that your site is easy to navigate, that the pages load quickly and that you use links to direct clients through your site with complete ease. You want potential clients to stay on your website for as long as possible, which is why you ensure you only upload the finest quality content and images to attract audience attention.

You will also want to note that Google has put major emphasis on the mobile user, which means your website needs to be mobile friendly and you need to bear in mind that a majority of your audience is now going o use their mobile devices to search for products and services that you supply. Failing to incorporate mobile to your website can result in you being penalized and possibly dropping in rank.


Source by Anoop K Krishnan

How An Online Free Ads Posting Helps Your Business

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You are new to the world of business and entrepreneurship. As a beginner, you are wondering how to swing the tide in your favor, by wooing customers. It is important that you make your presence felt. The question is how do you make your presence felt, and create an impact on people who really matter? You have many platforms to bank on. But since you are in your early years, you will look forward to using the channel that is cost, as well as, time effective. The world has become Internet-centric, and so you are likely to gain by using a web based advertising listing.

A commonly used platform

Most people choose to remain glued onto the net, and so if you use an internet-based platform, you can conveniently swing the tide, in your favor. Instead of using the other costs channels of promotion, you can use the Online Free Ads Posting. With the help of the latter, you can specify your location, and highlight the areas in which you serve. In this way, you can tap the local customer base. The customers are always on the lookout for service providers and are speaking to consulting these cost-free advertising listing. They may need someone to repair the faulty geyser or a computer that is not working smoothly. It is illegally that during the hours of need, they will switch on the radio or the television channel to inquire about the repairer.

Gives exposure to your business

On the other hand, the customers are likely to consult the Online Free Ads Posting. The issue of repair needs to be addressed immediately, and they know that if they type out the relevant keywords on the Google search, they will be able to locate the most appropriate hand that can get the issue fixed. In this way, as a service provider, or a repairer, you can make your presence felt. You were on the search out for customers. With the help of unpaid advertisement listing; You can woo potential customers, in your favor.

An economic proposition

As said previously, during the initial years of business, you will like using promotional channels which are economic and effective. Here again, the use and application of the unpaid advertisement listing prove to be advantageous. You can be in the limelight, get customers, but for that, you need to make little or no investment. You are also spared from the deal of designing a complicated advertisement. Even with a small text of three to four lines, you can reach out to the people and tap the prospective base of customers.

Establishes your credibility

The fact that proves to be most advantageous is that the advertisements are always available, regularly, around the clock. You need not depend on the run-time of the radio or the television for highlighting yourself. The round the clock exposure establishes your creditibility. You become more familiar with your customers than what you were previously. By connecting with the customers who mean and matter, you can boost your sales. Most importantly, if you look forward to creating a trustworthy base of buyers, you can use this option of the online listing.


Source by Arava Agrawal

What to Consider When It Comes to Your Online Marketing Campaign

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SEO companies around the world rely on a number of proven methods to achieve you the online success that you are looking for. They don’t rely on one avenue to increase your brand visibility, build your customer base and increase your revenue. Some of the best SEO companies will tell you that you need to focus on a number of important elements to achieve success moving forward.

Bear in mind, before you start any online marketing campaign, all your competitors are doing the same thing as you, some may already have a good quality SEO optimization company working for them to help them remain that step ahead of you. You need to work hard to ensure that you get a step ahead of them, that you increase your search ranking and that you drive traffic to your website in the safest and most effective way. This means the SEO optimization company you use should only use white hat and ethical techniques to provide your online reputation now and in the future.

The first thing you are going to want to consider when it comes to your online marketing campaign is the number of people who now rely on mobile devices rather than their desktop computer or laptop. These people are using smart phones and tablets to search for products and services and as you know, traditional website can be a painful experience. Google has already introduced an algorithm to penalize companies that are not embracing mobile. So the first thing you will want to do is ensure your website is mobile friendly, making it easier for your audience using mobile devices to search your site, keeping them on the site for longer.

The next thing is to start making use of videos. Start a video how to page for your industry or provide useful information. Video blogs have grown in demand with many people now relying on a video to find out about a company or product rather than reading the review. Ensure your video is of the highest quality with regular uploads to keep your audience interested.

Blogs have always been a great SEO tool and are not something to be forgotten or done away with. The problem with a blog is that it must be updated on a regular basis otherwise your readers are simply going to lose interest and top reading it. You can use your blog to increase your brand visibility and generate more clients. You can link it to your social media account driving more traffic to your blogs on a daily basis.

Remember you want to keep everything you do online informative. People who are searching online are looking for specific information or advice. So ensure that everything you post has been thought out based on what your clients want or need to know, whether it’s a product review or information on how to do something that is always relevant to your particular industry.

From here you will want to offer advice. This can be in the form of an article, blog or social media post. Think about what your clients ask you about the products or services you provide and that write up something to answer that question, providing your audience with the answers that they are looking for.

Finally, remain connected with your audience, engage with them constantly. The best way to do this is social media. You can answer questions, you can respond to clients comments and posts and you can engage with them I a positive way on a daily basis.


Source by Anoop K Krishnan

Understanding the Best Link Building Services

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Have you heard of link building? Do you know what it’s used for and why it’s so important to search engine optimization and your online success? If not, then you may want to read on to understand more about this online marketing service that you can find from the best internet marketing service providers throughout the world.

Links are used by search engines to identify your web pages and even to determine your ranking in search results. Now you may not have known this, but links provide you with access to a global audience. As you probably know the internet has created one of the most competitive market places in the world and where your business may have been competing with a handful of other companies in the past, online you are competing with thousands, so you need to utilise all the online marketing tools to ensure your clients get to see your name and click on the link to visit your website.

The focus of link building is to get external sites that are in the same industry as you to link to a page on your website. Now as you may have guessed, this is not an easy task. How do you get someone else to direct their traffic to your website so you can benefit? With links of course. Links will navigate your customer and push them to your site to dramatically improve your website traffic and in turn, boost your online revenue moving forward.

As you probably have already imagined, link building is not a quick and easy task. In fact it is very time consuming and difficult, so unless you or one of your team have time on their hands, it is advisable to make use of the best link building service providers and get them to do the hard work for you. Not to mention, this is what they do every day, so they know what is needed to help you achieve online success.

That being said, it is imperative that any links to your website are of the highest quality and how do you determine this. Some sites are seen as more authoritative than others and search engines love authority websites. So you will need to find someone who has the experience to put your links onto these pages, so when they get traffic, you benefit as a result.

What you have probably figured out by now is that the best link building services are a major factor to Google rankings. Google, the leading search engine provider, relies heavily on links to enable their systems to crawl various websites and learn more about them. Which means that keywords, content and more is not really effective without superior quality links to appeal to Google and give them the opportunity to boost your ranking moving forward.

In addition to this, there is also the need for internal links. Now that you know about the best link building services to drive traffic to your website, you need to focus on making your website easy to navigate and provide an enjoyable experience for your clients. You want customers to stay on your site for as long as possible. The longer they stay the higher the chances that they will act, whether it’s contacting you with questions, making a purchase or calling you in to provide a service.

Internal links are links between the pages on your website. This means that you can redirect clients to your home page, your about us page and specific products and services to make their online experience that bit more enjoyable.


Source by John Trace

Lutes For Asphalt Work – 5 Tips For Choosing the Right One

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Asphalt work requires an entire set of specialized skills and tools. In order to keep roads, driveways, and parking lots safe, attractive, and lasting, asphalt crews have to have what they need to do their jobs well. One of those most important pieces of asphalt equipment is the paving lute. In terms of asphalt work, a lute is a long, metal instrument rather like a rake, used to smooth out the surface of the asphalt after it’s poured. The lute is often a straight edge on one side and a serrated edge on the other, and the sides are used alternatively to spread and smooth the asphalt while it’s still malleable.

Lutes are simple tools, but it takes some know-how to discern which lute is best for which job, and how to use them right once you’ve chosen. Here are 5 tips for how to choose a lute for asphalt work.

1. Aluminum is fine, but magnesium is better. Although lutes have traditionally been made out of aluminum, some companies have recently gone to making them from magnesium. Magnesium is a slightly heavier, more durable, and somewhat more expensive choice for a paving lute, but most people now think that it’s worth the extra investment. Magensium lutes won’t turn your ands black over long periods of use like aluminum lutes will, and they seem to last longer and break less than their counterparts do.

2. Handle length is important. Your crew should really have several paving lutes of different lengths to choose from. Your skilled lute men won’t all be the same height, and will need lutes of different lengths. Also, different projects will require different reaches-that is, the distance a lute man has to reach across the pavement in order to smooth it properly. Some will require longer, some shorter, handle lengths on the lutes.

3. Handle weight matters. Lute men have to smooth out thick, viscous material made from rocks and rubber. They do this through repetitive casting of the lute and drawing it back, an action that works the muscles of the shoulders, arms, and back. A heavy handle can cause more strain on the lute man than is necessary. However, a heavier handle might be exactly what you need for certain types of surface material, especially if it’s very thick or requires a very long reach. You should stock several weights of handle and head for your lutes.

4. Width. For broad expanses of paving, a wider head on the lute will get more smoothing done in less time. However, for corners or tight areas of parking lots or driveways, a smaller lute with a narrower head might be the more appropriate tool.

5. Flexibility. Paving lutes often get twisted, turned, and pulled during asphalt work, with great amounts of pressure put on them due to the sticky nature of the asphalt. A flexible but strong lute can bend with the pressure so that it doesn’t break, yet still be solid enough to push against resistant material.

For such a simple, straightforward tool, a lute used for asphalt work has to be well-made, strong, and fitted for the job it does. If you have a seal coating business or asphalt crew, it’s a good idea to have several good lutes on hand, so your lute men always have what they need to get the job done.


Source by T. Keenan

Why Europeans Look Down Upon Americans

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As a survey indicates, Europeans actually do not think highly of Americans as people from other countries do. There are mainly three reasons.

First, the moral ideas are quite different. Americans tend to use laws no matter what come to them. They like use laws to protect their rights while Europeans are more tolerant. Europeans especially the French teach their children to forgive those people who hurt them. But in America, the case will be totally different. If a person has a party at his house, but it makes too much noise. The neighbor may call the police at once and the policeman will show up at the front door. Thus there may be no party any longer. Besides, Europeans value their private matters more than Americans do. Americans usually expose some scandals or privacies. They may even use it to attack their competitor. But Europeans do not think to reveal other people’s secret is decent and thus this issue seldom happens. This may result in their differences toward one thing.

Second, their ways of act are also different. Americans like taking baths very much. They may even do it several time in a day. But Europeans normally do it regularly. Beside, Europeans are quite fond of football while football actually has a different meaning in America. Americans are huge fans of rugby. People are affected by this, and when they are in America referring to football, they would know actually they are talking about rugby. In addition, their ways of dressing are also having a huge difference. America is famous for being casual. You may see an American wearing T-shirt and pants on the street or a suit with a sneaker. But Europeans would dress the whole set. Their colors of the clothes and the shoes would match with each other. They care more about the appearances.

Third, American’s culture takes a large market share in the whole world. America’s movies, CNN 24 hour’s non-stop running news report are rooted in America while popular internationally. America usually sells lots of products related to a hot movie or book. Also America’s TV shows are various. There may be America’s Next Top Model, America’s idol and so on. But the TV shows in Europe would be more official. It may be an interview or a routine report. America is full off fast food. But Europeans actually emphasize their traditions more.

Nevertheless, even Europeans do not like Americans very much. They share the same values which is democracy, legal society and free market economy. The United Kingdom used to be called the empire on which the sun never sets. But the situation is different in 21st century. America has a leading role in the whole world affairs, economically or culturally. Europeans wish to be treated the same as Americans. Thus they hold the same opinions in world-wide big affairs.

Last but not least, if you want to show your kids or friends more about this issue, you can send them a book or a magazine or even some history records as a gift.


Source by Ashley L

Data Collection, Just Another Way To Gather Information

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Government, manufacturing industries, advertising firms, non-governmental organizations conduct data collection just to gather information regarding views, opinions and reactions form the public or the target consumer and use it for various decisions and actions.

Data collection just does not help the companies to launch new products or know about the public reaction to a specific issue, it is a very useful tool for statistical inferences, once the collected data is compiled. The process of data collection is the third step of the six step market research processes. Data collection can be done in two ways involving various technicalities. In this article, we shall give a brief overview of the same.

Data collection can be done in two ways – secondary data and primary data. Secondary data collection involves is the information available in books, journals, previous researches or studies and the Internet. It basically involves making use of the data already present to build or substantiate a concept.

On the other hand, primary data collection is the process of data collection through questionnaire by directly asking respondents of their opinions. Forming the right questionnaire is the most important aspect of data collection. The researcher conducting the data collection just has to be aware of the process. He should have a clear idea about the information sought by the concerned party.

Besides, the data collection officer should be able to construct the questionnaire in such a way so as to elicit the responses needed. Having constructed the questionnaire the researcher should identify the target sample. To illustrate the point clearly, we shall look into the following example.

Suppose, data collection is aimed from an area A, then, if all the residents of the data are given the questionnaire, it is called a census or in other words data collection is done from all the individuals of the specified area. One of the most common examples of data collection done by the government is census. For example the population census conducted by the US Census Bureau every ten years. On the other hand, if only twenty or thirty percent of the population living in area A are given the questionnaire, the mode of data collection would be called sampling.

The data collected from the target sample with a well-defined questionnaire will project the response of the entire population living in the area. Data collected from a sample helps to control the cost and time spent on collecting data from the population. Sample is a part of population.

Data collection just gets easier from the target sample with the help of a pretested questionnaire, which is later analyzed using statistical tests like ANOVA, Chi Square test and so on. These tests help the researcher to infer the result obtained from the data collection.

Market research/data collection is a fast growing and lucrative career option now days. One has to undertake a course in marketing, statistics and research before starting out. It is indeed very important to have a through understanding of various concepts and the theories related. Some basic terminologies related to data collection are: census, incidence, sample, population, parameters, sampling frames and so on.

There are numerous jobs available from research agencies like A.C Nielsen, fast moving consumer goods (FMCG) companies or advertising firms, some government agencies, international developmental organizations and so on.


Source by Will Moore

How to Calculate ClickBank Refund Rate In 4 Easy Steps

Clickbank Marketing Tools


For those who promote products from ClickBank, you might want to take note of the refund rate of these products. It wouldn’t be very wise to promote a product with high paying commission but also with high refund rate. There are four easy steps to calculating the refund rate for ClickBank products.

The formula is simply like this:

Step 1: (Product Price – 7.5%) – $1 = Net Commission

We begin with calculating the Net Commission where the formula is (Product Price – 7.5%) – $1.The percentage of 7.5% and $1 are actually ClickBank’s commission charges as an affiliate network to handle all the processing and administration. So by subtracting ClickBank’s commission off the product price, this equals to your ‘Net Commission’.

Step 2: Net Commission x Payout Percentage = Affiliate Commission

This is where you multiply your Net Commission with the Payout Percentage, it then equates to your Affiliate Commission.

Step 3: Affiliate Commission – $Earned/Sale = Refund Difference

Obtain the Refund Difference, you simply minus your Affiliate Commission over the Earned/Sale value.

Step 4: ($ Refund Difference / Affiliate Commission) x 100 = Refund Percentage

The Refund Difference divided by the Affiliate Commission, multiplied by 100 then this equates to your Refund Percentage.

Now let’s demonstrate it more clearly with an example. I will use “Stream Online Movies” as our example product. There are 3 variables we need to take into consideration.

Product Price = $45.95

$Earned/Sale = $25.21

Payout Percentage = 75%

The product price is actually $45.95. The product pricing can be found by clicking on the ‘View Pitch Page’ that will direct you to the sales page offer and all you need to do is to search for the product price. For Stream Online Movies, you would need click on “Get Access”, register your email address and you’ll be taken to the sales offer page where you can see the product price. In other cases, the products price can usually be found by scrolling down to the bottom of the sales offer page.

The Earned per Sale amount is obtained from the first column of the ClickBank’s marketplace search results. For Stream Online Movies the Earned per Sale amount is $25.21. For this product, the payout percentage is 75%.

So now let’s work on the calculation.

Step 1: ($45.95 – 7.5%) = $41.50 (Net Commission)

You need to start by taking the Product Price, minus off 7.5% of ClickBank’s commission, minus a dollar and that equates to your Net Commission.

Step 2: ($41.50 x 75%) = $31.13 (Affiliate Commission)

Then using your Net Commission, multiply it by 75% of the Payout which equates to your Affiliate Commission; in this case, it would be $31.13.

Step 3: ($31.13 – $25.21) = $5.92 (Refund Difference)

Then minus off the Affiliate Commission with the Earned/Sale value and you’ll get a Refund Difference of only $5.92.

Step4: ($5.92 / $31.13) = 19.01% (Refund Percentage)

The Refund Percentage is then calculated by $5.92 divided over the Affiliate Commission and multiplying it by 100. This equates to a relatively high refund percentage of 19.01%.

This goes to show that this product is moderately successful because 19.01% of their customers have requested for a refund. There are many products out there with various refund percentage. Refunds are normal in sales and marketing. Normally the kind of refund rate you’d want to look out for in a product is anything between 0 – 10%. Of course, the lower the refund rate, the better.


Source by Giden Lim

Traditional Business Plan – 8 Reasons Why it is Not Appropriate For Entrepreneurs

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Reason #1 – How do you research new?

Traditional business planning 101, talks about getting the market research right before you do anything else. Trouble is, how to you research new? Innovation, the mainstay of the entrepreneur’s actions, is by definition, something that does not currently exist. What was the size of the desktop computer market when Bill Gates decided to put one on every desk? He saw what did not exist which is why it was impossible to research and document.

Besides, entrepreneurial opportunities mostly emerge in markets of great turbulence and change making it nearly impossible for things to stay still long enough to be researched. Entrepreneurs gain their best market research from actually launching in a semi-test mode and then adapting to the market as it responds to their new venture’s offer.

Reason # 2 – It’s all going to change anyway

The traditional business plan asks us to sit down and plan out the next 3-5 years and describe in detail the evolving sequence of events. Those of us that have actually launched multiple new ventures know that you are flat out getting the first 3-5 month right, let alone the next 3-5 years. This was also verified by the study Professor Amarnath V. Bhide conducted into entrepreneurial firms, where he discovered that less than 14% of entrepreneurial ventures actually found their sustainable growth path on the one they expected at the outset. This revelation is contained in his book “The Origin and Evolution of New Businesses”.

Experienced entrepreneurs know that there are just too many variables in resources, market acceptances, product development and the entrepreneur themselves to predict meaningfully and in detail the traditional 3-5 year business plan’s outlook. Again, the experienced entrepreneur will rely more on their ability to adapt to the changing environment as it evolves around them, rather than carry out the detailed instructions of an operational plan fundamentally created in ignorance.

Reason # 3 – Opportunities won’t wait

Make no mistake, it is going to take you about 3-6 months to write a traditional business plan. Now, if your opportunity is prepared to wait around for you to complete that task then good, but more than likely the opportunity you are researching has already been exploited by another entrepreneur who understood that ‘timing was everything’.

Entrepreneurship is all about the trigger point where commitment is required or the opportunity is lost. Those rushing for the pen to write will soon find that their ‘window of opportunity’ is very fleeting and without the timely and pro-active action, it is lost forever.

Reason # 4 – It’s already happening anyway

If you are a serious contender for actually launching a new venture, and not just a dreamer, then in part you already have a business launch in play with your prototypes, your trial offers to in-house customers and in the gathering of your network of contacts that you have identified will get you launched.

Most entrepreneurial text books agree that over 70% of successful entrepreneurial enterprises are started by current domain experts who have directly experienced the pain of a particular problem for which they have come up with a solution. They have less need for a traditional plan because they are more than likely to use their insider knowledge and experience and strategic alliances to firstly evaluate the opportunity and then to take it to market via their highly accessible distribution channels.

Reason # 5- It’s too ridged and doesn’t represent how entrepreneur’s think

There is very little flexibility in a traditional business plan. It’s presented as a one-size-fits-all when clearly it does not. Too much of the traditional planning approach is skewed towards an existing business going forward and is not well structured for an ‘idea whose time has come’, as it is for the entrepreneurial venture. It is a corporate tool fundamentally created under a risk avoidance mind-set where as an entrepreneur’s outlook in the planning process is from a risk management one.

Reason # 6 – Entrepreneur’s know and accept the ‘affordable loss’

The ease of business entry via the internet has made the cost of being wrong of little consequence. Through the medium of eBay, on-line marketing and the like, products and services can be tried and tested in the ‘real world’ prior to any significant commitment of resources. This allows for the process of modification and adaptation of the business model to meet the market needs ‘on the fly’ and so creates a far more commercially proven business plan (proof of concept) than the traditional generally untested but written ones.

Reason # 7 – It’s a poor selling option

I am yet to see a photocopy salesperson dump the 100 page manual on the desk of a prospective buyer and think it is a Star 1 strategy for making the photocopy sale. It just would not work. Why then do we think that a 50 page traditional business plan document is going to achieve a different result. Even significant purchases that we make like buying a car, we simply want to know maybe the top 5-10 key issues, and in finding satisfaction on these we make the sale. All the while, the car’s manual remains in the glove box unread until we have well and truly driven the car from the yard.

Reason # 8 – What does it prove anyway?

Too many new venture hopefuls concentrate on creating the perfect business plan where they should be concentrating on creating the perfect cash flow. As a proof of concept tool, there are far more convincing methods that you could adopt. (A web site collecting email addresses of interested buyers for your product, a prototype already in the market under limited release, customer lists and testimonials, embedded release with a key strategic partner, customer and supplier support). It is actually very likely that the planning process is actually counter-productive for the entrepreneur because it can create a certain paralysis from too much analysis. What’s needed, and what most successful entrepreneur’s supply – is action. Doing it. Making it happen.


Now a smart entrepreneur, while agreeing to diminish the value of writing a traditional business plan, will not abandon the planning process all together. They will simply approach it from a perspective that best expresses the way in which they develop and exploit their opportunities.

Many new authors are beginning to publish books that better reflect the entrepreneurial mind-set on planning. Tim Burns develops one in his book ‘’, as does the highly respected business planning author, David E. Gumpert, whose latest book is titled ‘Burn Your Business Plan! What Investors Really Want from Entrepreneurs’. Finally, Guy Kawasaki’s book, “The Art of the Start”, talks about just doing it and concentrating only on the planning necessary to ‘make it happen’.

For more on this topic see the article ‘Business Planning for Entrepreneurs’:


Source by Peter Baskerville