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People have gone a bit crazy with all the ad options available these days for earning money. While placing ads on your website can be an excellent way to bring in some extra income, you really do need to think carefully before doing so on a business website. There are a few things to consider before you load your ecommerce pages up with Adsense, Adbrite and affiliate links.
The first thing you need to ask yourself is what the purpose of your ecommerce site is.
If you want to just earn money and don’t particularly care how you manage it, then you might as well go for ads. However, for those of you who are aiming for a true business website, ads can be a major distraction to your visitors and potential customers. You are offering them a way to leave your site, possibly before they have even seen your products! That is never very good for business.
Placing ads on a business website is tricky. It is almost never recommended on the home page, since that is the first place visitors usually land and having ads there not only encourages potential clients to click away from your site, they also clutter up the page that is supposed to be selling your product and company! Avoid distracting visitors by limiting ads to other, secondary pages.
When placing ads on a business website, it is a good idea to keep them unobtrusive. You don’t want to force your clients to leave, although if they aren’t going to buy anything, they might as well click on an ad! To this end, it is best to keep your ads at the bottom of your pages or to the side, usually below the fold. That way, if they finish looking at the page and don’t see anything interesting, they have an option to earn you some cash by clicking on one of the ads you have placed.
It is a good idea to limit the number of ads you place on a business webpage. Although Google limits you to just three ad spaces when using Adsense, you can still add other types of programs. This quickly becomes very busy and distracting to the average visitor. By keeping the number of ad blocks on your pages to one or two at most, you ensure that the customer will actually see your product instead of simply being dazzled by a myriad of images and links.
Ads on business websites can be a good way to earn a bit of extra money, but you need to weigh your options carefully. There is no point in setting up an ecommerce site only to fill it with ads and turn it into a banner farm so no one will ever see your products!