There’s a lot of influencer tactics out there and many of them are highly effective. It’s either you are paying an influencer to promote your product or working to build yourself a community of ambassadors that take on the micro-influencer movement. You know influencer marketing can help you tackle every part of your sales funnel. I say it is old news that influencer marketing can drive brand awareness and boost up sales. In this article, I’m about to hop in and talk about how your company or brand can use influencer marketing strategies through the whole sales process.
When we talk about YouTube, people usually think of YouTube purely as an entertainment platform, isn’t it? YouTube is a place to watch trailers for new movies or the latest music video of your favorite music icon or even the latest video that had just gone viral on the internet. But is it just the benefit we could get with YouTube? The answer is NO! YouTube is not just an entertainment platform, it is actually combining as a powerful platform to increase your sales in business.
One of the most popular methods when using YouTube is to partner with YouTube Influencers, they are usually top video bloggers or emerging celebrities who post videos on YouTube and has a huge basket of audience, those are the rockstars in online and social media industry, those are what we call internet sensations and YouTube celebrities particularly common in beauty and fashion industries, but there are also other industries which suit your brand and products.
If you are an upcoming brand and you wanted to broadcast your business online, you would want to build relationships with YouTube Influencers, as they would extremely help you build a large community of customers and boosts sales. If you have product samples, it is recommended to give them to those YouTube Influencers in the hopes they will mention you in a review. A single video could have an impact on your sales.
Content marketing is an another increasingly popular strategy. It is the creation of high-quality content that is intended to attract audience’s attention. But what makes this content so hard to do right is that it should not come across as flagrant promotional.
For example, you are a home improvement store, “How to” videos that teach people how to do things regarding home improvements is a great idea, you’ll provide a list of materials and tools needed to complete the project, in this way, you are now promoting your products in a not so obvious way.
Brand Awareness Videos
Businesses could use video as an extraordinary powerful brand awareness platform but the fortune depends on consumers, for example, a company is promoting their product by launching a crazy or funny video that could become viral, not just on YouTube but on other platforms too, but building brand awareness does not guarantee any future sales, people will recognize your name and it’s either they consider your name for future purchases. On the bright side, if this strategy is done right, huge sales and profits would come in your way.
In this economy, many people are living paycheck to paycheck. When an expense comes before the paycheck does, though, today’s families often find themselves in difficult circumstances. Because they need to pay all of their bills or suffer negative actions like poor credit ratings and foreclosure, individuals who are stuck in this situation often try to make money fast by selling items that they own at a much lower price than they are worth, taking out expensive payday loans, and even receiving loans from pawn shops. Thanks to the Internet, though, there are a number of ways that individuals can now make money quickly without resorting to doing something they don’t want to do. They can make money in their spare time by doing everything from writing and design work to reselling items on classified websites.
Making Money Through Skills
Individuals who want to make money fast online need to only think about their skill set and search for an Internet job that matches it. For example, artistic individuals can find a number of online jobs in graphic or web design. They might even be able to teach online classes in art. Individuals who write or edit can find a number of jobs in these areas as well. Even someone who does not have a skill set that would normally transfer to the Internet well can find opportunities to apply those skills online. For example, construction workers, carpenters, and plumbers can make a living online by writing informative articles about their skill set or selling how-to videos and guides online.
Making Money Through Selling
Another easy way to make money quickly online is through selling items over the Internet. Online auctions, classified sites, and even social networking sites allow individuals to quickly and easily sell items online. Although individuals may want to start by selling items that they own and no longer plan to use, they can quickly start to run this as a business, purchasing items at garage sales and resale shops to sell online and make a profit. In some cases, individuals must ship the item in question; however, more and more sites are allowing for individuals to sell locally so they can meet their customers to sell items.
Making Money Quickly
One of the best advantages that working on the Internet offers is that you can receive money very quickly, almost instantaneously. In some cases, individuals doing skilled work will get paid the next day. People who are selling items will usually have to wait for the item to be shipped or picked up to get paid, but they are still paid within a matter of days — not weeks — in most cases. This is why doing work online is a great alternative to getting a payday loan or pawning items. Usually, an individual can find work and do it so quickly that he or she will be paid before the impending bill comes due.
Of course, there are scams on the Internet, and not every Internet job is a legitimate one. However, individuals who use caution will be likely to find only legitimate work. Before accepting a job, an individual should carefully read the fine print and ask questions about how and when the person is to be paid. In addition, individuals should always do a small amount of work, and then wait to get paid, before accepting large jobs. Individuals who keep these practices in mind will be able to make money quickly by working online.
Video marketing on the surface seems liked a huge project where you require a professional team of videographers and it seemed like an expensive marketing option.
However, all these are just myths or better put largely not true.
How video marketing works for you as an internet marketer is straight to the point and it is easy and fun.
First, the equipments that you use to create your videos, what you need is something that can capture reasonable videos. Note that you are not after studio quality shooting. For as long as the video is clear and you can hear yourself speak reasonably well, then I believe that it is enough.
Examples of some of these equipments that you may already have in possessions are your digital camera, a three megapixel and above camera will work. For some of you who own some latest cell phone gadgets with video recording option, it can be used too and in fact to my amazement sometimes they are able to capture some really sharp photos even with a shaky photographer.
Another equipment that can help you to capture video is a gadget that is popular among the internet marketing community, and that is the Flip camera which you can purchase at amazon. It is a video camcorder, with a retractable USB port. Therefore it is convenient to use and one very pleasant thing it does is that when the video is transferred your computer, it is already in a file format that is acceptable for most video sharing websites.
Whereas for videos recorded by digital camera, there may be some video file conversion that you may need to do. Nevertheless there are pros and cons to each video recording device and my suggestion is to use whatever that you already have for a start.
With video recording equipment solved, the next question that you may have in your mind is what do you do to the video now.
There are two major roles off the bat that I can think of for your videos.
For one, your videos can be used as your marketing tool. Meaning you want to spread your videos far and wide and let it gain as much exposure as it can. What you want to do to achieve that is to submit your videos to video sharing sites. Awesome news for you as a marketer is that it is free.
There are tons of video sharing sites out there, however for your convenience I have shortlisted a few sites with high traffic volume.
Definitely YouTube, and also Google video, yahoo video, viddler, metacafe and dailymotion. Like I say there are tons of video sharing sites out there, if you have the ability outsource this daunting task of video submission because it can be frustrating when it does not upload smoothly and it takes time.
That’s one way that your video can be used.
The other option is to treat it as your 24/7 salesman, meaning it have the ability to take over your sales letter on your webpage.
Let me give you a more detailed explanation, think of the traditional internet marketing sales letter page where you use the power of words to connect with your prospects so that you can offer them and facilitate a buying decision.
Now it can be done with your video.
What you do is have a video on your webpage instead of the pages long sales letter. The fact that people are getting lazier quote and unquote, given the option would you rather watch a video or read a five page long offer?
If you still have some reservation, you can have both.
Have the video at the top and then followed by the traditional sales letter.
Basically the second use of your videos as discussed is for presentation of offer to your prospects.
Now that you have more or less a complete system, you have your video creation on the go, you have traffic coming in from video sharing sites, you have your video as your 24/7 salesman.
One more suggestion before I end is that you can use your videos to build rapport and trust with your existing client base and also future clients, your prospects and the likes.
What you can do is to create a blog, either self hosted or get a free one with blogger or wordpress. My preference is for you to self host it then you can have more control and flexibility with the content you put up to share. But then that is another lesson all together. What is important is you have a blog.
Reason being, you can post all the videos you have created up on your blog and invite your clients and prospects to watch it on your blog. How this can be achieved is simply pasting something called the embedded code from your YouTube account for the respective videos and viola!
Your videos can be stream and played directly from your blog.
And one suggestion I offer to my students is that you want to consider creating videos during special occasions and send them a personal greeting. This can greatly enhance your visibility and also grow the trust factor.
Alright this has been a really long article and it is by no means an exhaustive article on the huge topic of video marketing. It has been really fun to be sharing with you all these tips and strategies and should you want more specific tips, you can grab a copy of the three parts crash course on video marketing for free for as long as my insanity for giving you lots of free stuff persists. The link to hop over to the sign up page is below at my signature.
There are many tutoring jobs available online, from institutions like ILEX and the Open University to private companies like Academic Knowledge. So why be a tutor?
Here are my top ten reasons for considering this type of work.
1. Student Potential
Unfortunately, not every student that you try to help will succeed. However, this fact should not keep you from believing that every student has the potential for success. This potential is so exciting – each new year presents new challenges and new potential successes.
2. Student Successes
Closely related to the previous reason, student success is what drives teachers to continue. Each student who didn’t understand a concept and then goes on to learn it with your help will give you an exhilarating feeling. And when you actually reach that student that others have written off as being unteachable, this can truly be worth all the headaches that do come with the job. Imagine how good the feeling is when you know that just one – a single one – student has achieved something because of you. Now multiply this by the number of students you are likely to serve each year. That’s one amazing feel good factor!
3. Teaching a Subject Helps You Learn a Subject
You will never learn a topic better than when you start teaching it. When you’re at University, you’ll think you’ve crammed in just about everything you could possibly need to know about your area of expertise. But as a teacher, you’ll find that student questions just make you dig deeper and learn more.
4. Daily Humour
If you have a positive attitude and a sense of humour, you will find things to laugh about each day. Sometimes it will be silly jokes you will make up as you teach that might get a laugh from your students. Sometimes it will be jokes that kids share with you. And sometimes students will come out with the funniest statements without realizing what they’ve said. Find the fun and enjoy it!
5. Affecting the Future
Yes it might be trite, but it is true. Teachers mould the future each day in class. In fact, it is a sad fact that you will see some of these students more consistently day-to-day than their parents will.
6. Staying Younger
Being around young people everyday will help you remain knowledgeable about current trends and ideas in your area of expertise. It also helps break down barriers.
7. Autonomy in the Classroom
Once a teacher closes that door each day and begins teaching, they really are the ones who decide what’s going to happen. Not many jobs provide an individual with so much room to be creative and autonomous each day.
8. Conducive to Family Life
If you have children, working as a teacher will typically allow you to have the same days off as your kids. Further, while you might bring work home with you to grade, you will probably be getting home close to the same time as your children.Even better, if you use your skills as a freelancer for a company like Academic Knowledge, you’ll be able to fit your work completely around your existing commitments. So teaching work can be as flexible as you like – even 100% flexible if that’s how you want it to be.
9. Job Security
In many communities, teachers are a scarce commodity. It is fairly certain that you will be able to find a job as a teacher, though you might have to wait until the start of a new school year and be willing to travel within your county/school district. While requirements might be different from place to place, once you have proven yourself a successful teacher, it is relatively easy to move around and find a new job. If you’re short of experience, tutoring for a company like Academic Knowledge may give you just the break you need.
10. Summers Off
Unless you work in a district that has a year-round-education system, you will have a couple of months off in the summer where you can choose to get another job, teach summer school, or just relax and vacation. Further, you typically get two weeks off during Christmas/Winter Holidays and one week for Spring Break which can really be a huge benefit and provide much needed rest time. Of course, if you’re tutoring on a freelance basis, you can take off whichever weeks suit you best.
Any industry, any field, has its leaders. That is also true for IT and all its branches. Thinking about it will, for example, easily highlight a host of facts that will show why certain companies stand out above the competition.
Because it is the job of a good SEO or search engine optimization company to make sure your website ranks among the top ones in terms of hits, the first thing to consider would be: How does my site rate in terms of hits, when compared to other clients’ sites?
An interesting fact seems to indicate that the best or top search results on SERP’S – the results page – receive by far the most hits. Indications are that a small group of clients get up to 80% of hits. That in itself is a great compliment for the company that is able to position his clients to attract so much traffic.
Secondly, you will find that, apart from content that you offer on your site, page titles are the most important aspect of your site. Therefore, if you work with an experienced SEO company, they will make sure they advise you in this regard so that you pay attention to this crucial bit of evidence.
Thirdly, when important facts are considered, another question arises: Does my service know that close to 80% of SEO happens online, with the remainder off-line, in terms of attracting links and positioning the words for the content of my material in a way that visitors will find them easily? Your service should therefore know how to include those words in important spots on the page.
Another of these facts concerns the content your site or pages carry. The SEO company should help you, or advise you at the very least, how to come up with content that searchers are looking for. These links are important in terms of the traffic that is created to your site.
At number five you can add that certain issues such as the topics you offer on your site or blog, become crucial and you will know why it is important to employ the services of a company that understands what the facts are. They should be able to advise you, as the client, that this is an important aspect. Without relevant topics and material that searchers want, you may soon find that there is little traffic to your site.
In the sixth place: An experienced SEO company understands factual indicators. If you are looking for the most important facts you will know that the top activities across the whole spectrum of internet use indicate that search, followed by email, are the top internet functions for most people. You should employ the services of a company that understands that.
Very importantly, at number seven: When you consider the most appropriate indicators, you will find that IT and the internet are constantly changing and what was relevant a few years ago no longer applies, or has lost some of its relevance. Your SEO company should understand that and constantly try to find ways to work for your benefit in an ever changing environment.
Lastly: When you consider the important issues – and maybe the most important one of all- you should always keep in mind that a company that does not spend time understanding the needs of your business, is probably not good enough to work for you. The good SEO companies will take time to establish what the client’s aims are, what they want to achieve in terms of not only site traffic, but generally speaking in terms of the business that they run.
Recently, I’ve been thinking a lot about the ever-changing landscape as it relates to online marketing and the services that entrepreneurs and corporations purchase from digital marketing services agencies.
In recent times, many of you might remember the news concerning a number of corporations that pulled advertising dollars away from YouTube, leaving a number of prominent YouTube content creators very upset about decreases in income – and I’m sure Google and YouTube were not pleased about the situation either.
I then read where Proctor & Gamble, a huge investor in digital marketing globally, recently cutback over $140 million dollars USD on digital advertising due to ineffectual online ads. Why were they saying these ads were ineffective? Their two greatest reasons cited were that many of their ads were ending up attached to content of objectionable quality, which means that YouTube was not able to discern which channels were good locations to place these ads and companies were getting their names and ads associated with content they did not want to be in any way related to. And secondly, many of their ads were falling into channels and spots where “bots” were looking at the ads instead of human eyes. And bots do not spend any money on products so these advertising dollars were just being thrown away.
The funny thing was that after these advertising cuts had occurred, virtually no loss in sales or business growth were noticed by these corporations. The only thing to change was the increased percentage effectiveness of advertising spend relating to sales.
JP Morgan Chase in March reduced the 400,000 sites it had been allowing ads to be placed on down to only about 5,000 pre-approved sites and, as quoted by their Chief Marketing Officer, Kristin Lemkau, to the New York Times: “we haven’t seen any deterioration on our performance metrics” since the change.”
Over the past several years, we have seen corporations make steady moves away from spending money on TV advertising in the direction of digital advertising because quite frankly, a great many more leads per dollar spent were attainable online. Many digital marketing firms enjoyed dramatic growth over just a few years due to this windfall of media spend money coming in.
For a time, it was utopia but now corporations are learning as is evidenced by the examples above. They are now creating the statistical charts and graphs they need to show their management teams how effective their media spends are. And they are now able to discern where their bang for the buck just isn’t there and to drill down on those statistics to figure out why – which is why you are now seeing these cutback types of moves occurring across the corporate landscape and the statements being made as to why the cutbacks are occurring.
To obtain the media spend capital from these corporations today, it is becoming more apparent that digital marketing services companies had best be prepared to show statistical evidence that the money spent will engender the financial returns anticipated. And as a marketing firm, you will need to be able to start answering questions about how you can manage their funds so that real people and not bots are viewing the ads being placed and that the ads are being placed in quality places, attached to quality content. If you can’t, you may end up being cut just like the 3,500 websites got cut that had been profiting from JP Morgan Chase advertisements.
In summary, it is getting tougher to be a digital marketing firm these days and it will come to be even more so. Online marketing services companies will have to do more due diligence as they find places to spend corporation advertising budgets. And more due diligence means more work which will cut into profit margins. However, if you want to stay in business over the longer term, this something you are going to have to get good at. Those that do, will be picking up additional business from advertising firms that don’t.
Are you looking for the best startup business ideas? Everyone dreams of starting his own business someday. As a child, you probably have dreams of creating your own toy factory, or creating your own boutique someday. As we grow older, those dreams don’t fade away. Sometimes, they just stay untouched and unthought-of at the back of our heads because we got too tied with other things, like managing other people’s business. We all want to be our own boss and be able to generate enough or even more money to live the life we desire.
The desire to own your own business is sometimes fuelled by your yearning to have more money to buy your dream house, drive your dream car, travel to different places, or to save up for your kid’s college education. Everything is fuelled by your dreams of having a better and comfortable life.
Many successful entrepreneurs say that one of the best startup business ideas is an online business. With the power of the Internet, there are tons of business ideas that you can have. You can create a virtual assistant service, a small call center facility, a Public Relations business or a web design and development business if you have the right skills and knowledge. A lot of people nowadays shop online. You can start selling various products online like clothes, shoes, toys, bags and accessories to a huge market with a great buying potential. Because you can sell almost anything online, all you have to do now is to be creative with the products which you plan to market. Online business also involves life coaching. You can offer to help other people deal with their stress and problems. You can help them become better persons and help them manage their life as positively as possible.
Other best startup business ideas include candle-making business, cake decorating, real estate agency, customized jewellery shop, events planning, toy cleaning service, personal shopper or flower arrangement. You can start an accounting service, payroll administrative service, travel agency, be an interior designer or farmer and sell crops. You can grow your garden of flowers and start your own flower shop. There are so many business ideas out there, you just have to pick out the right one for you.
There are several things that you have to consider when choosing the best startup business ideas. You need to consider your budget, your knowledge, skills, and the amount of time that you can give to your startup business. Remember, for a business to succeed, you should have the skills and the time to make it successful.
Is there such a thing as free network marketing leads?
NO, is the real answer.
There is a COST to everything you do. If you’re not paying with money you will be paying by some other means, this is usually TIME. Time to many is more valuable than money. There is no limit to how much money you can make in 24 hours, but there will only every be 24 hours in a day. In this article I will giving you examples of how you can get free network marketing leads without paying money for them.
Armed with the knowledge that you are entering the the realms of trading money for time, you have to appreciate that results from any free marketing methods may take longer to come to fruition. Let’s look at some methods which can be used to get cash free leads.
1. Articles. Writing articles about what you know to do with your product or service will cost you no money. Submit your articles to ezines (online magazines) such as the one you are reading now. In your article remember to put who you are and have a link going to your desired lead capture page.
2. Video Marketing. Using the same knowledge that you will be putting in your articles you can make a quick 2 minute video on your chosen topic. I say 2 minutes as you have to bare in mind peoples attention span. In a video you want to deliver what the viewer wants as soon as possible. Again in the video say who you are and give the viewer a call to action, tell them what you want them to do and where they need to do it.
3. Press Releases. A press release is an announcement or explanation of a product or service, they are typically 2 paragraphs to a page long with your details at the bottom. Your press release needs to be well scripted to grab the readers attention. Use bullet points to express the key benefits for your product or service. Give the reader enough information without getting into too much detail, this way if they want more information they will have to contact you.
Before I continue, allow me to add more value to the above methods. Once you have written your article’s, press release’s or made your video’s it would be wise to submit these on as many websites as possible. Leveraging your content is the perfect way of doing this. Having one piece of content which is displayed on many, in some cases hundreds of different sites, widens your ‘internet real estate’, brands you and drives traffic to your capture pages.
Let’s get on with it.
4. Classified Ads. Much like what you see in the back of a newspaper/magazine or similar to sponsored pay per click ads on various search engines, there are websites which you can freely submit your classified ads to. Keep them short, have a killer headline, with some punchy bi-copy and a link back to your capture pages.
5. Social Media Marketing. Facebook, Twitter, Myspace, BetterNetworker, LinkedIn to name just a few are brilliant places to gain free network marketing leads. The key to social media marketing is to be sociable. I wouldn’t suggest adding tons of friends and throwing them the link to your capture page straight away. For best results you need to build relationships with people. Once a rapor has developed you will be in a better position to expose your group of friends to your opportunity.
6. Blogs. Have a blog which further helps to brand you or which is about your product or service or both! A blog is a good way to centralise and control your traffic. From your article’s, press release’s, video’s etc there can be a link which directs back to your blog. Linking back to your blog will vastly increase its ranking in search engines which obviously increases the value of your internet real estate. Continue to give valuable information on your blog, get people to comment on your posts, have opt-in forms on your blog and keep your blog active, update it 2-3 times minimum a week.
If you actively do all the above, over time you will start to see the results. Don’t expect to put up and a piece of content today and tomorrow get 100’s of leads from it. That won’t happen! In time though that piece of content could generate you 100’s / 1000’s of free leads.
I must stress again that using any of these methods to gain free network marketing leads involves and consumes a lot of your time. But it is an excellent way of branding yourself and increasing your internet real estate. Content is king, and the more quality content you have out there working for you the more leads you are going to acquire.
Once you have some content up and leveraged it will be there for as long as the website it has been submitted to is there, so you can be gaining free network marketing leads 1 year, 2 years 5 years from now from just one piece of content you submitted all that time ago.
To your time well spent
There’s a myth that finding work in bars is actually incredibly difficult, especially since the economic downturn. However, while the recession has meant that finding work is harder than it has been in the past, finding a bar job is not as complicated and difficult as some people make it out to be.
Finding the right bar:
It can be difficult to separate those pubs looking for staff from those who aren’t interested. Depending on the type of bar, there’s every chance that vacancies could simply be advertised on a notice outside, so it can’t hurt to walk around your local area and just check windows and doors of bars and pubs for vacancy signs. If you’ve got time you can always go in and ask. The problem with this method is that the landlord or supervisor needs to be in before you can get any solid information, and it takes a lot of time to walk into every bar in town and make enquiries.
Depending on the bar, they might advertise through a variety of different methods. Small, independent pubs often use Job Centre or local classified ads as these are cheaper options than advertising on the web services like Gumtree.
Getting the job:
Once you found a bar that has a vacancy, find out what they after. Not every bar will need your CV but it’s a good thing to keep on hand. Some of the bigger chains will usually have a form for you to fill out instead. Smaller bars tend to be slightly more informal. Appearance can be important in bar work so dress smart – although a full suit might be a bit too far!
One of the things most bar owners will be interested in is your experience. The important thing about experience is not to lie. If you’ve never pulled a drink or mixed a cocktail before, you’ll need training and practice. In some cases, the only reason owners will ask for experience is to find out if you’ll need help when you start. If you do find that you’re losing out due to lack of experience try to get work at a bar chain like Yates, Wetherspoons or Varsity who are more likely to have the resources available to train new staff.
What not to do:
Don’t run through the telephone book cold calling bars. It takes a lot of time and it’s generally going to annoy more landlords and bar owners than it is find you work. Even if you do talk over the telephone you’ll still need to go into the bar anyway to supply more details. Don’t go into bars and ask about jobs without having some form of contact details to give to the staff in case the owner isn’t around. Ultimately, finding bar work is just like finding any job. Be polite but persistent, make full use of the internet and try hard to sell yourself to your potential employer.