Top 5 Digital Marketing Channels Every Business Should Use

Digital Marketing is a modern way of marketing of products and services by using high technologies mainly over the internet. Nowadays, marketing is becoming necessary for every business and as a marketing manager, you have to analyze each and every aspect properly before investing in any digital channel. There are so many channels out in the market, but here we discuss the top 5 digital marketing channels that every business should use to drive the sale. So have a look to know more.

Invest in SEO: SEO or Search Engine Optimization is a powerful process, which is used by millions of advertisers in all over the world. It helps you to increase the ranking of your site over the World Wide Web, which improves your business reputation in the market and drives the sale of your business. As a digital marketing manager, you should invest in SEO to increase your sales and profits as well.

Reach your customer through Email: Email marketing is a cost-effective way to target a wider audience and to be on the mind of every customer. It helps to update your customer about your newly offered discounts; this will give your customer a reason to come and visit your site again.

Content Marketing: Another digital marketing channel in which you should invest is content marketing. It helps to hold the attention of customers and give them enough stuff to increase their knowledge. It may keep your customer on your site for a longer time.

Dive into Social Media marketing: It is one of the powerful marketing tools that actually worth your investment because it is the only thing that helps to create your presence among your customer in an easy and effective manner. It is one of the best ways to create a healthy business relationship with your client and let you understand their actual demand, so, that you can take your actions accordingly to fulfill it.

Pay-per-click advertising: It is an internet advertising model in which every company should invest that is used to drive direct traffic to your site in which an advertiser pays a publisher when the ad is clicked.

As a marketer, you should understand and incorporate into the strategy of Digital Marketing. For this, you just need to set a goal and make a plan upon which you have to work. All above mentioned marketing channels are helping you to fulfill this task, so, you should invest in it. These may help you to drive the traffic in the right direction.



Source by Gunjan Singh


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Five Tips on Effective Internet Marketing

The Irish people are mostly new to Internet marketing. That is why tips on effective Internet marketing in Ireland are necessary to guide them. Here are some of the most efficient tips for an Internet marketing newbie:

  1. Learn from the experts. Internet marketing might be new to Ireland but it is not new to other parts of the world. So, anybody who wants to become a successful Internet marketer should learn from the gurus first. He could search for them and for their techniques. He cannot just plunge into the online world without any knowledge on what the business would be like.
  2. Set a goal and develop plans. By setting a goal, he will remain inspired and motivated to keep his work at its finest. He must have well-developed plans, as well as back-up plans to ensure his success.
  3. Be socially connected. The Internet provides a lot of social networking sites for an individual to get in touch with fellow colleagues and total strangers. Through these sites, he may promote his website and the services or products that he offers.
  4. Maintain a creative and informative website. If he runs a blog, then, the contents of his blog must regularly be updated. It must be creatively designed and it must provide the information that his readers like. In this manner, he will constantly get the amount of traffic that he wants.
  5. Remain positive. This is probably the most important of all the tips on effective Internet marketing in Ireland. It has been proven that positive attitude attracts success. So, if his techniques and plans did not work at first, he must never lose hope; instead, he must keep on trying until he achieves success.



Source by Gary John McGeown


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Make Money Fast – Here’s How to Make $2000 Dollars in the Next Day

There are many ways to make some extra money and $2000 is not a small amount of money to make quickly. If you really need around $2000 in the next day and are serious about this maybe reading this article will open your mind up and give you some ideas.

One idea is to buy a car cheap and re-sell it for its regular price. Say you found a guy selling a car because he just bought a brand new car and just wants to get rid of the old vehicle to free up the garage space. This sort of seller really couldn’t care less what he gets for the car and it may actually be worth $3000 and you get it for just $900 or something. Just give it a really good clean and scrub it so it sparkles in the sun then put it up for sale you will be amazed how well a car comes up after it has been detailed with effort.

Another idea might be to buy a full page in your local paper. This page may cost say $500 but to buy a quarter page costs $300 this type of pricing you will find typically in tabloids where the larger your space purchase the deeper your discount and that is where the profit is. Now all you have to do is approach business owners and explain you are selling quarter page ads every week, for $250, a full $50 dollars cheaper than they can get it for from the paper directly. It is a simple way to make a passive income and you could expand it as much as you like into 4 or 7 pages or reduce it on slow weeks.

Another idea is to go to the local garbage dump and raid it for treasures. It is amazing you will find stereo’s and working TV’s and lounge furniture in good order. Just get it home and clean it up and approach the second hand dealers in your area and sell it at a low price…you got it for free anyway!



Source by Martin Thomas


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How Key Performance Indicators Can Improve Your Online Presence

KPI or Key Performance Indicator metrics translate complex measures into simple indicators, which allow decision makers to quickly and efficiently assess the situation and come up with an answer. For them to work smoothly in your business, you need to bear in mind a singularly key point – all KPI’s need to be actionable. Which means, they should report on the metrics that matter to your organization. While the decision maker might have the final say in deciding on which KPI’s to select (and which to reject), all department heads should be involved in suggesting strategic indicators that would work best for their department.

To understand which kind of KPI would work best for you, you first need to define the site you have. Note, if your company has a website which serves multiple functions, it may be more difficult to identify success measures for the site. Similarly, if your business has more than one website, each website should be treated as an individual entity. It’s also important to remember that KPI metrics should cover a broad spectrum of both financial and non financial goals.

The following are some of the more popular types of business websites we come across today:

Commerce Sites

In this kind of environment, the goal is to get customers to buy goods and services directly online. An example would be amazon.com or expedia.com

The KPI’s for this site is fairly simple to identify, as it tally’s with the site’s bottom line goal – to earn revenue. They should include the following:

  • Conversion Rates – While there are multiple ways to measure conversion rates, the most common one is the order conversion rate, which is the ratio of visitors to orders, and the checkout conversion rates which is the ration of visitors who start the checkout process to orders.
  • Average Order Value – This is the ratio of revenue for the site to orders, and it has a direct impact on the sites’ profit margin, so it’s an important measurement to consider.
  • Customer Loyalty – The ratio of new customers to older one. Use this to track how many new customers you attract and how many loyal customers keep coming back.
  • Search Engine Referrals – Search engines like Google, Yahoo and Bing,will send customers to your site. Do you know how many come from there and which search engines send the most visitors over?

Content Sites

Content sites generally rely on online advertising to bring in the revenue. Alternatively, they may be built to promote an offline venture. Either ways, their purpose is to attract the largest possible audience and keep them coming back. News sites like Cnn.com and ABCNews.com and sites like WebMd.com are examples of content sites.

The site’s goal is generally to bring in more visitors, thereby increasing the site’s ad revenue. If this is the case, the KPI’s should include:

  • Unique Visitors and Return Visitors – This will give you a quantifiable idea as to how many visitors your site attracts, as well as measure the effectiveness of bringing back return visitors. It forms a large part of your customer loyalty strategy.
  • New Visitor Percentage – The ratio of new visitors to return visitors and how you focus your energy can in large depend on who your site targets.
  • Depth of Visit – The ratio of page view to visits. If your visitors appreciate your content, they spend time on your page and in the long run, increase your ad revenue.
  • Duration of Visit – How long a visitor stays on site will also determine how your brand is perceived and in turn marketed. The longer the stay, the more it speaks of your brand’s effectiveness.

Lead Generation Sites

Typically sales sites fall in to this category. The idea is to get visitors to submit as much information (not too much, as that would put them off signing up in the first place), so that sales representatives can follow up with them.

KPI’s here can overlap with those outlined for an ecommerce site, however, there are other indicators. These include:

  • Sales Conversion Rates – This refers to the number of leads which get converted into sales and it also takes into account sales campaigns that may be held. How does the conversion rate differ now? Another indicator could be the calls made by sales reps each day. How does that convert into leads? Is it worth the salary paid out?
  • Cost per lead – What is the marketing and advertising cost your company has incurred, and how does it compare to the sales brought in?
  • Single access ratio – Do your visitors go past the entry page to the buying page? If not, this might be another important indicator that your entry page needs to be stronger.

Support Site

The support site’s aim is to provide answers to its patrons. Forums work a similar manner, and a good example is that of Sears Community Page. The site may also be the customer service online presence for a business or service. Some of the KPI’s for such a site include:

  • Customer Satisfaction Metrics – This is information collected through online surveys and response forms. Is the customer happy with your products and services? Would he continue to use them? Recommend them?
  • Time spent onsite – This is of course a large indicator of how much the customer enjoys your site, uses it and returns to it. The goal is to make it as quick and easy to use as possible.
  • Returns and complaints – Does the site receive a lot of complaints, negative feedback and comments, a request to return products? By measuring these, you get a good idea as to how your customers feel about your products and services.

While there are many free and paid for tools available, take your time to see how you can best identify, implement and track KPI’s for your own business.

© 2011 Usha Krishnan Sliva



Source by Usha Krishnan Sliva


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5 Most Wanted Online Jobs

There are many money making opportunities over the internet. You may have a difficult time choosing because there are probably hundreds of them. Here are five of the hottest online jobs you can choose from:

1. Paid Surveys

– This is one of the most popular online jobs because it is so simple and convenient. It has no complicated requirements like age limit, special education, skills, etc. all you need to have is your opinions. Though it cannot give you millions of dollars, you still get good and hard earned money just by filling out surveys. The surveys will then be used by different companies to further improve the quality of their products or services. Through this job, what you think may deeply affect the future of a certain product, service or even the company itself.

2. Affiliate Programs

– This is the newest addition to the online money making opportunities. The job requires you to be the mediator between possible customers and the sales website. Salary will be based on commission. The more customers and sales you get, the more money you will have.

3. Home Data Entry

– Jobs like these come in tons over the internet. There are a lot of companies or business people who need more people to key in their records or organize their spreadsheets. Salary could come either in commission or fixed rate.

4. Online Sales

– This is easy especially if you know a lot of sources of cheap items. You can easily advertise your products over the net and wait until someone purchases them. An example of this is eBay.

5. Call Center Agent

– Since this is a high demand job, there are a lot of people who would want to have it even at home. However, this job you to follow a work schedule set by your employer. This also requires good language skills for you to be qualified.



Source by Hannah A. Rice


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Coin Laundry Marketing Plan – Ideas on Promoting a Laundromat Business

It is amazing how many entrepreneurs think that the laundromat business does not require much in the way of a marketing strategy. A common school of thought is that if you are in the right place then people will come and they will tell their friends and neighbours. While this is true to some extent, what these people don’t realize that you could do so much better if you did have a marketing plan in place.

You need a good coin laundry marketing plan if you want to maximize the potential of your location. Basically, you should start by trying to understand your prospective customers and figuring out what kind of branding and services will appeal to them. Then set out a plan to bring them in to your coin laundry and treat them in a way that makes them want to return. Below are some coin laundry marketing ideas that you may consider incorporating into your business.

Market Research

Before you can truly understand the needs of your customers you need to identify them first. Study the area around your laundromat and try to put together some typical customer profiles. Not only do you need to know if the area has enough potential but you also have to know how to best serve the people living in the area. If you target students then you would need commercial washing machines with smaller capacities than you would if you targeted families. If you are in an upmarket area then you would consider also offering a ‘wash and fold’ service or partnering up with a dry cleaner.

Distinguish Your Coin Laundry From the Competition

If you will be facing some tough competition then you should look at how you can create a better experience for people than what is currently on offer. At the basic level you can offer better equipment that is more targeted to people’s needs, but there is so much more that you can do as well.

Think of a way to design your laundromat to incorporate some unique facilities that you feel would be appealing to your target market. If your clientele include a large number of young mothers with children then you might consider having a small play area built in. Internet service, video games and snack counters are other things that you might try.

One way to distinguish your laundromat from others in your area is to design it with a theme in mind. You could have a ‘retro’ theme or an ethnic theme for example and use signage, wall space, TV and music to compliment this theme and to develop a unique experience.

Branding Strategy

Just like any other business, a laundromat needs to develop a brand that is respected and trusted in the market. Start out by choosing a great name and getting a logo designed as this will add to your image and help to enforce perceptions among customers that you are running a professional operation. Brand development is more about the customer experience over time and what they come to expect from you. Good branding is about making a promise to customers and always living up to their expectations.

Marketing with Advertising and Promotions

Laundromats can benefit from advertising campaigns just like any other business. Test out all of the regular local business advertising options and see which ones prove to be more effective. Set aside a small percentage of your profit each month for this purpose.

Flyers are a great way to get the word out about your coin laundry for minimal expense. Have some nice looking flyers printed up that highlight the facilities that you offer and then get them out into the hands of local people. Make sure that you distribute them using only methods that comply with local ordinances about such unsolicited mail drops. Make sure that you include a detailed map on the flyer so that everyone knows exactly how to find you.

There are all kinds of promotions that you can try to bring people into your laundromat and to generate some publicity. You c hold ‘singles nights’ for couples who are interested in dating while they do their washing for example.

Online Marketing

There are many ways that you can market you laundromat on the Internet. Once you have a website set up, the best way to start is by getting listed with some of the laundromat directories that are out there. These directories are the starting point for many who go online looking for a laundromat.

You can also look at having some ‘search engine optimization’ done on your website or buying some ‘pay per click’ advertising on Google or other popular search engines. If you target the right keywords then you will ensure that anyone looking for a laundromat in your area will find you.

Try to build up an email list so that you can keep in contact with your clients. Send them the occasional coupon or special offer to remind them about you. It is amazing how email can help you to re-connect with customers that haven’t been in for a while.

Networking

One great way to market your laundromat is to network with other local business owners. One great example would be that of a coin laundry owner who is located in a tourist area. Travellers staying in local accommodation will often ask the owner or receptionist where they can find a laundromat. Under this scenario you would want to make sure that every local motel or backpackers lodge knew about you and would happily refer business to you.

Customer Retention

Lastly, and perhaps most importantly, you need a marketing plan that puts special emphasis on customer retention. If customers have a positive experience with you then they are likely to return and tell other people about you. If they don’t then you risk losing them to a competitor. It is often said that it is more expensive to acquire a new customer than it is to maintain an existing one. A good customer could be worth hundreds of dollars to your business each year.

Focus on keeping your customers happy by always providing first class service. Ensure that machines are well maintained and that you respond to complaints promptly. Make sure that your store is clean, that customers know how to use the machines and that any attendants you have on duty are polite and helpful.

With the right marketing strategies in place it is possible to drastically improve the performance of a laundromat without necessarily going to a lot of expense. Set out to make your laundromat a success with a winning marketing strategy.



Source by James K Rouse


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The Advantages and Disadvantages of International Money Transfer Online Services

Advantages and disadvantages are attached to everything on the planet Earth. As far as money sending concerns; although the advancements in IT have made it possible to send money online in minutes, yet the dark side of the picture can not be overlooked along with appreciating the bright aspects. At first, let us take a view of the advantages of international money transfer online services:

  • The first and the most prominent benefit we get from these services is the rapidity. Gone are the days when people had to wait for weeks for transaction of money. At present, you can transfer money online from one place to another in minutes.
  • Various banks have featured power transfer, which enables you to track the money online whether you are a recipient or a sender of that money.
  • Lots of banks have featured remittance. With the help of this feature, you can receive money in your local currency and use right after you receive it.
  • Another benefit is that you can send money straightly to bank accounts via online banking now-a-days.
  • Online money transfer services have provided a platform to online business-groups where they can move fast and grow rapidly without wasting time in the formalities of sending money offline like waiting for the checks to clear.

Having walked through the advantages which online money transaction offers, now let us turn to the disadvantages it bears.

  • The weightiest disadvantage is the transfer fee taken by international money transfer online services. You must have to pay some fee to them, otherwise it is impossible to utilize the services.
  • Sometimes involvement of credit card and debit card in online money transfer leads to losses. In other words, you money is not hundred percent secure in process.
  • Some websites are used to keep money temporarily in case money is not sent directly to bank account. The user passwords for these websites can be hacked by hackers resulting in the loss of money.
  • When you send money online, you have to face the technical difficulties of the process.
  • You have to be patient because long queues are quiet usual in online money transaction.
  • The quick transaction in debit cards causes difficulties in recovering lost funds.

By and large, online money transfer services are neither from heaven nor from hell. In spite of all their advantages, lots of people rely more upon offline money transaction. And in spite of all their disadvantages, a huge percentage of the world population utilizes international money transfer online services on regular bases.



Source by Beenish Inaamulhaq Maya


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Zrii Review – What You Need To Know

Based on the ancient wisdom of Ayurveda, Zrii products help to promote health and wellness on a natural level. The company also offers financial freedom to aspiring home business owners. Can you become healthier and increase your financial status through this company? This Zrii review will provide an unbiased overview of the pros and cons, and reveal the key factors necessary for success, should you choose this business.

The Zrii review reveals that the products draw upon the knowledge of Ayurveda, a health system from ancient India, which is thought be the oldest known complete system of natural medicine. The market for natural ingredients has skyrocketed in recent years due to more and more people trying to get healthy without the side effects of western drugs. The company applies a network marketing business model to the promotion of these natural products. All things considered, this has the potential to make you a small fortune. But there are some things that you will need to know, if you want a shot at success with this company.

Zrii products are endorsed by one of the most prominent icons of mind-body medicine, Dr. Deepak Chopra. I am not a distributor for this company myself, but I happened to be at the Chopra health center a few years ago, which is close to where I live in San Diego. Displayed on the product shelves along side all the traditional Ayurveda herbs were indeed the Zrii products.

The company has two main product lines. The first incorporates the Amalaki fruit juice drink, which is a delicious blend of seven unique herbs and fruits that all have great health benefits. Through this juice, you can receive potent antioxidant protection with high amounts of anti-inflammatory properties as well. It is purported that many diseases can be avoided when you include these seven ingredients into your daily diet.

The second is a line of weight loss products, which is another outstanding market. Using Zrii meal replacement shakes, you get weight loss results through increased metabolism and fat burning ingredients.

So how do you make money as a distributor? There are nine different ways to earn profits. There are upfront commissions, bonuses, and there is a binary compensation plan for long-term residual income. This can be very lucrative. Enrolling with the company can either be inexpensive, or you can spend quite a bit on the product orders. But using network marketing to promote these natural and healthy products to consumers has its drawbacks.

The traditional network marketing methods employ making a list of friends and family members and trying to enroll them as distributors. This does work for some people. But many others fail at this approach. It is an old-fashioned tactic that many network marketing companies worship as if it were the Holy Grail, while failing to provide any professional marketing training that one would need to build a legitimate business.

Zrii is a good company, but, in my professional opinion, if you truly want to benefit from the great compensation plan that the Zrii review has detailed, you will need two things. One, you have to treat it like a legitimate business and work hard. Any successful business owner will tell you that the first couple years were a lot of hard work. Secondly, you have to find a way to go beyond friends and family members and market like a professional. I recommend utilizing an Internet marketing system designed specifically for network marketers. This will not only provide the right Internet marketing training, it will also give you an automated way to generate as many leads for your business as you want. For details on this see the author information below.



Source by Kevin T Thomas


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Practical Email Marketing – 7 Universal Laws for Attention Getting Subject Lines (The Ones I Use)

Email marketing is dead, or so they say. And if you are talking about the kind of email marketing where someone pounds their list with a new offer every day of the week, they might be right. That kind of email is dying the death it deserves.

But if you are interested in serving your list and profiting in the process, then email marketing is alive and very well.

And so to that end, here are 7 Universal Laws for Subject Lines that get your emails opened and read.

The Law of Boring – The very worst thing you can do in a subject line is be boring. Since the subject line is what gets your reader to open your email, a boring subject line will chase them away quickly.

It’s the difference between “I have a new article for you” vs. “Discover 4 Tips You Never Knew for Prospect Pulling TeleSeminar.”

The Law of Benefit – The very best thing you can do in a subject line is include benefits. Your email recipient is asking the question “What’s in it for me if I open this email.” Your job is to answer that question in a way that leaves no doubt.

How about “Come to my next teleseminar on Thursday” vs. “I’ll reveal 4 of my personal strategies for product creation on this call.”

The Law of Numbers – When you tell your prospect how many of something they will get, your email will be opened more often. And it better to use the numeral “4” than to spell out the word “four.”

In the example of above, “I’ll reveal 4 of my personal strategies for product creation on this call” is stronger than “I’ll reveal my personal strategies for product creation on this call.”

The Law of Question – Questions are stronger than statements. Which would you open faster? – “Here are three mistakes most online marketers make” of “Which of these 3 deadly mistakes are you making in your online marketing.”

The Law of Psst! – If you really want to get someone’s attention, say “Pssst! Hey (first name)! Here are your dial in details for the call.”

The Law of Invitation – Let’s say you want to send out a reminder about a webinar you are doing at 8 pm. You could say “Remember, the webinar starts at 8 tonight. Don’t be late” or “Are you joining me tonight at 8”

The Law of Fun – Please have fun with this. The law of fun is the opposite of the law of boring. The more fun you can make your subject lines, the more your emails will get opened.



Source by Jeff Herring


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How to Make Money Online Fast With the Right Method

You definitely can make money online fast with the right method, provided you can add the “secret sauce.”

I challenge you to buy any one product on making money online that doesn’t conclude the product set up section with these prophetic words:

“Now All You Have to Do Is Add Traffic!”

When you add traffic, the wonder product will make you countless thousands of dollars overnight. And that may well be true.

What’s the missing fact that leaves you high and dry?

Getting Traffic is Hard

Getting streams of traffic is a challenge for most experienced online marketers. And it feels like an insurmountable obstacle for the beginner.

I can prove this with more product purchases than I care to admit. And if you’ve been trying to make money online for more than a month, you no doubt can prove it as well.

My approach now is just the opposite. I have passed on some excellent new products because I know that once I have these products installed, I will be faced with the necessity of driving traffic to make them work.

And as mentioned above, that’s the hard step that causes so many online marketers to struggle, and many to finally give up.

There is no easy answer to this problem. However, if you are aware of it upfront, you can begin by assessing how you will generate traffic before you spend your money on one more “shiny object.”

Traffic Alternatives

There are a number of traffic options, and you most likely know about most of them. But you probably haven’t found the way to make them work for you.

The most promising answer I have found is to explore what traffic methods are available, and select two or three methods that are most appealing to you personally.

The next step is to experiment with these and determine which one is best suited to your personal preference, background and special circumstances, like budget or time availability.

Select a Traffic Method and Become an Expert

To implement this next step, you have to develop laser-like focus. Do not get distracted by other traffic options until you have become an expert in the one method you selected.

For example, if you decided you will use Facebook ads to drive traffic, learn everything you can about how to make this method work. Become a true expert in this technique by studying about it.

Next, begin to implement this strategy using a modest budget to test and implement what you’ve learned.

As you begin to see results, invest your early profits in larger campaigns. Increase gradually so you can keep your advertising expenses under control.

Once You Are a Traffic Expert

Once you feel you can truly call yourself an expert, and you are generating steady profits, you are ready for the next step.

Decide which additional traffic option appeals to you most, and repeat the process you used with the first one.

You can start with free traffic methods if you prefer. However, for faster results, use paid advertising if you can at all afford it. You don’t need a big budget to get started.

Once you conquer the traffic monster, you can explore the latest products to make money online fast.

When you come across one which really sounds like it could make you some serious money, you can go ahead and buy it.

You know that when you have completed the installation, and come to the place where “All You Have to Do Is Add Traffic,” you will be ready to spring into profitable traffic generating action!



Source by Juan A Rademacher


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